The brief: Design an Ident for itv2 based upon a moment in the life of a 24 year old.

The solution: The 'moment' is portrayed as 24 hours in the life of a typical 24 year–old female (to relate to the female biased audience). She is shown in a series of interlinking moments depicting an aspirational, glamorous lifestyle. The ident can be broadcast as
a whole or as each individual ‘sting‘.

The Ident is shot in a clean, white–world, prominently featuring the green colour throughout to reinforce the channel's identity.

I filmed and produced a short sample of the ident
(frames 8–14).