Onitsuka Tiger have a long tradition in Basketball, and wanted to reinforce the heritage
of their Classic Basketball–inspired range.

The solution involved a locker–room themed window display, a collectable gift with purchase, and a nationwide competition at Soletrader, which offered customers the chance to win an exclusive trip to watch the Harlem Globetrotters.

Collectable Top Trump style cards were given away as a gift with purchase. Each featuring one of the shoes from the range, with it's individual stats and information.

The products were also
showcased on the Onitsuka
Tiger website.